Chinese brand car into the African market

来源:    日期:2013-7-8    浏览次数1277

Reporters recently in the suburbs of Beijing Foton automated production workshop saw a vehicle Fukuda, "Auman" heavy-duty trucks are assembled offline. According to its overseas division vice president at Bo introduction, these heavy-duty trucks will be delivered before the end of the year to the African countries such as Nigeria and Tanzania car dealers. Bo said that in recent years, rapid economic development in Africa, GDP average annual growth of about 5%, higher than the global average growth rate, increasing demand for cars. Kugler, vice president of Renault Africa African automobile market had expected total sales this year will reach 1 million. The next 10 years, the development potential of the automotive market in Africa and South America can be comparable.

Chinese brand car into the African market

Reporters recently in the suburbs of Beijing Foton automated production workshop saw a vehicle Fukuda, "Auman" heavy-duty trucks are assembled offline. According to its overseas division vice president at Bo introduction, these heavy-duty trucks will be delivered before the end of the year to the African countries such as Nigeria and Tanzania car dealers.

Bo said that in recent years, rapid economic development in Africa, GDP average annual growth of about 5%, higher than the global average growth rate, increasing demand for cars. Kugler, vice president of Renault Africa African automobile market had expected total sales this year will reach 1 million. The next 10 years, the development potential of the automotive market in Africa and South America can be comparable.

Based on this, the Chinese brand cars rely on high cost and relatively inexpensive price, acceleration "into" Western and Japanese ruling African automotive market and start local production.

It is reported that since the beginning of 2011, Foton Motor will start construction in Kenya, Africa's production base. February 2012, China FAW Group and the China-Africa Development Fund to co-invest in the construction of the South African automotive assembly plant. March, Geely signed with Egypt GB Auto parts supplier assemble all cooperation agreements and the Egyptian General Agency Agreement, began to occupy North African market.

Chery Automobile Department official said, Chery Automobile is China-Africa Development Fund with the resources and platform to accelerate the pace of investment in the African market, and in the core markets of local conditions, step by step set up joint ventures or subsidiaries, and thus the overall depth control of the African market.

For Africa's infrastructure and road status quo, Chinese brand cars also Romans, on the export of Africa or the production of cars in Africa continue to be improved in order to better adapt to the African market. Yu Bo said Foton plateau region of Kenya on the export of commercial vehicles equipped with high-powered engines and high-power fan, and some models are equipped with large-capacity fuel tank to meet the long-distance transport and logistics. According to Great Wall Motor [19.44 -0.51% stock research reports] Ministry personnel of international brands, the company based in South Africa on the right rudder female consumers prefer automatic cars, developed a specific model, since mid-2011 has now been put on the market to sell 1000 I vehicles, in addition also on the part of Great Wall Motor gasoline powered models made the appropriate improvements.

Moreover, the Chinese car firms also actively improving its service network in the African continent, improve market share in Africa car. For example, the Great Wall automobile spare parts centers in South Africa to establish libraries; Foton Motor launched the "Night Care" service, both by African car users.

It is understood that Foton expected to sell in Africa this year 9910, the sales revenue of approximately $ 220 million. Great Wall Motor in the African region to establish a sales network of 200 has sold more than 25,000. The forecast for this year Chery Automobile sales in the African market will reach 27,000, a record high.